A Campaign Against Kfc - 961 Words

1) I personally do not support KFC Corporation or People for the Ethical Treatment of Animals in this controversy. This is because I myself am not a fan of meat and do not like the taste personally, but I also do not think it is all right by any means with what they do to the animals. I believe that they are completely abusing these animals so carelessly and it is extreme animal cruelty. I feel like a majority of other people would say it is perfectly fine though. This is because many people do like meat and businesses are going to continue on harming the animals and receiving their meat and selling it to make profit. People will always continue to buy it because places are providing it for them and they like the taste and look past with†¦show more content†¦PETA is also trying their best to make a big deal out of this and draw as much attention as possible for the animal’s own rights and simply to raise awareness on the ongoing problem. I think PETA is representing a truth with the business and they do have the right to make attacks to get them to make the change. 6) I absolutely 100% believe that animals have rights because they are alive just like us human beings are. Animals definitely have emotions and feelings just like we do and can also speak out lout but we necessarily cannot always figure out what they are trying to portray. I believe since we are human beings, we should be the ones to make sure animals are safe and can live without being harmed in the wild or as pets, in other words that can be looked at as our duty. From the reading of the case and how PETA portrayed KFC being cruel and not handling their chickens respectfully, I do not think that they protect animal welfare at an acceptable level. They can definitely make they changes that PETA stated about the business. Either way, many people are going to have different perspectives about this and may think that what KFC is doing is completely fine because they are makingShow MoreRelatedKfc Case Study1158 Words   |  5 Pages1.I would have to support PETA on this because there are so many ways that KFC and its other chains can stay as successful as they are and treat chickens in a humane matter. I am a vegetarian for many reasons. It’s my life style that I have obtained because I hate the texture of meat and can’t stand hearing the awful things this world does to innocent animals. They deserve happy healthy lives just like we do. I couldn’t imagine eating something that is treated so such disgusting ways. Many otherRea d MoreKfc Peta Case1229 Words   |  5 Pagesafter closing the McDonald’s campaign, PETA started to target KFC (part of YUM brands) since KFC was behind its competition in protecting animal welfare. KFC made initial efforts to comply without providing specifics of how compliance is achieved, but it was not enough for PETA to give up its commitment towards animal welfare at KFC. Eventually, PETA launched a campaign called Kentucky Fried Cruelty. Study Questions for â€Å"PETA s Kentucky Fried Cruelty, Inc. Campaign† 1a. How important is theRead MoreFast Food War in Singapore673 Words   |  3 PagesFast food war in Singapore Q1. Conduct an IMC context analysis for one of the following: McDonalds Pizza Hut, or KFC. Consumer KFC (formerly known as Kentucky Fried Chicken) has proven to be more popular in East Asia than many beef-based fast food chains, partially because of regional preferences that favor chicken. The parent company of KFC, Yum! Brands has made it its mission to tailor menus to local tastes in China and will undoubtedly employ this strategy in India, as well (Grgurich 2012)Read MoreProblems Faced by Kfc1179 Words   |  5 Pagesarticle as a whole, or to rewrite the contents of the section. Please see the discussion on the talk page. (April 2010) Environmental concerns KFC in the US has been accused by Greenpeace of a large destruction of the Amazon Rainforest, because the supply of soy used for chicken food that KFC receives from Cargill has been traced back to the European KFC. Cargill has reportedly been exporting soy illegally for several years.[53] The Greenpeace organization researched the issue and brought it to theRead MoreKfc Kentucky Fried Chicken932 Words   |  4 PagesKFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history, going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America, which makes it a powerful marketing tool to use against competitors, but presently, is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently, KFC is under massive attacks from animal organizationsRead MoreProcter and Gamble vs Peta588 Words   |  3 PagesPETA not only campaigns for animal rights but also funds less known animal-rights groups to engage in activism. PETA is extremely adept at organizing public campaigns and mobilizing the public to boycott companies. Its public-relations tactics include celebrity endorsements, traveling displays of animal abuse, and creative on-site demonstrations. Even large international companies like McDonald’s, Burger King, and KFC have bowed to pressure from PETA. In response to aggressive campaigns, all three haveRead MoreBribery and Corruption1492 Words   |  6 Pagesbusiness ethics situation, the Foreign Corruption Practices Act would prohibit offering any bribe to the custom office – for example to free a shipment of goods that was lost in red tape (Pitman Sanford, 2006). Most companies also have policies against bribery as well. In this situation, how ever the main issue at hand is that of personal ethics. When in a situation where your company is unknown and there is no business being conducted, normal business ethics and laws (including FCPA) do not applyRead MoreKfc vs Nandos Marketing Strategy6628 Words   |  27 Pagesconsumer from groups such as family, friends, reference groups, and society in general. In this essay, we will assess the effects and outcomes of the promotion and advertizing strategies of Kentucky Fried Chicken (KFC) and Nando’s. We will analyze their promotion and advertizing campaigns; their failures and successes; and lastly, what the public have to say about the two organizations. KENTUCKY FRIED CHICKEN Harland David Sanders was born September 9, 1890 in Indiana, USA. The young Harland SandersRead MoreThe Marketing Strategy Adopted By Mcdonald Essay856 Words   |  4 Pagesmarket is a dynamic, cut-throat market due to the number of competitors and a wide variety of marketing campaign and types of food that can be found in this market. Large companies, who compete against their peers in an attempt to keep, or grow their market share, usually dominate it. The wide variety of types food-fast available nowadays, makes this market a minefield in terms of marketing campaigns and customer satisfaction, and now, the added pressure of ensuring their menus are healthy. The growingRead MoreEnvironmental Scanning Porters Five Forces in Business1132 Words   |  5 Pageson labor costs and production time, ensuring food preparation is systematic. Weaknesses †¢ high employee turnover, resulting in more resources used to train new employees †¢ constant price competition with other fast-food competitors (KFC, Pizza Hut), resulting in lower profits †¢ organization s advertising is mainly targeted at children, much to society s disapproval. Opportunities †¢ research and development of new products, namely healthier burgers (organic) to cater

The Miller s The Crucible Self Reputation - 1457 Words

Reputations Matter More Than You Think Self reputation is an important part of keeping pride and moralities in a person’s life, but self absorption can eventually develop from an outstanding care for reputation. Self absorption is a negative trait found in all people sometimes and it can end up causing things to go very wrong for yourself and others. Once someone is purely focused on keeping their reputation and worrying too much of what others think of them, they are overwhelmed by the thought of hiding all mistakes and always making themselves feel superior to others. Throughout Arthur Miller’s The Crucible self reputation is a major motivation felt by Abigail Williams and Reverend Parris, which results in Abby accusing innocent people of witchcraft and Parris not helping his people in a time of need; leaving the town in complete disorder and chaos. Abigail Williams is always making sure the people of Salem believe her act of innocence and lying to keep her name white in the town. She wants everyone to think she always tells the truth and is pure, so she will never get in trouble for the dreadful acts she does. She secretly deceits others to keep them on her side and will make up any story to get the blame off of her and on someone else. When Parris confronts Abigail about what the girls did the in woods she says to him with assertion, â€Å"Uncle, we did dance; let you tell them I confessed it- and I’ll be whipped if I must be. But they’re speaking of witchcraft. Betty’s notShow MoreRelatedMccarthyism : The Crucibles 1559 Words   |  7 Pagesunfortunate event cause them to fall part; accusations of witchcraft. Arthur Miller who wrote â€Å"The Crucibles† uses the theme of how fear can motivate you to make different kind of actions to compare to MCcarthyism that occurred in 1950s. In the 1950s, J oseph McCarthy was accusing citizens of communists with no proof, which is what Danforth the judge did in the book; accuses people of doing witchcraft without any evidence. Arthur Miller showcases each character with unique character traits to represent MCcarthyismRead MoreThe Crucible By Arthur Miller993 Words   |  4 Pageshis reputation. Several authors throughout the history of literature have used this characteristic of citizens as major conflicts in stories and plays. One such author is Arthur Miller, playwright for the famous 1950’s play, The Crucible. In Miller’s The Crucible, reputation plays an influential role in the outcome of the play. A major portion of the population is led to plead guilty in order to save their reputation, have their reputation ruined by pleading innocent, or ruin their reputations soRead MoreHow Does Arthur Miller s The Crucible Explore The Place Of The Individual930 Words   |  4 PagesArthur Miller’s The Crucible explore t he place of the individual in society? Similar to Tocqueville before him, John Stuart Mill was critical about the American democracy and its resulting social pressures on the individual. The consequences of the tyranny of conformity sat at the forefront of his mind. Frank Prochaska in his review of Mill described the term as ‘a society in which scarcely any person had the courage to dissent.’ Arthur Miller draws on this idea in The Crucible by exploring the individual’sRead MoreSelf Interest : The Enemy Of True Affection1086 Words   |  5 PagesThomas Ms. Dunlop ENG 2D1 9 November 2015 Self-interest, the enemy of true affection Self-interest forms a base of every relationship, be it friendship, marriage or trade. Love and friendship are regarded as two types of relationships where no one seeks to gain any benefit from each another but seemingly many humans enter into a relationship for that purpose. In both the plays, the Merchant of Venice and The Crucible has depicted the role of self-interest in human relationships. They emphasizeRead MoreSelf Interest, The Enemy Of True Affection1199 Words   |  5 Pages09-11-2015 Self-interest, the enemy of true affection Self-interest forms a base of every relationship, be it is friendship, marriage or trade. Love and friendship are regarded as two of relationships where no one seeks a hard-headed purpose but seemingly many humans enter into a relationship just to extract some benefit from it. In both the plays, William Shakespeare with his famous piece, the Merchant of Venice and Arthur Miller with his famous play, The Crucible has depicted the role of self-interestRead MoreSelf Interest, The Enemy Of True Affection1228 Words   |  5 Pages09-11-2015 Self-interest, the enemy of true affection Self-interest forms a base for every relationship, be it is friendship, marriage or trade. Love and friendship are regarded as two of relationships where no one seeks a hard-headed purpose but seemingly many humans enter into a relationship just to extract some benefit from it. In both the plays, William Shakespeare with his famous piece, the Merchant of Venice and Arthur Miller with his famous play, The Crucible have depicted the role of self-interestRead MoreEssay on The Witch Hearings in The Crucible by Arthur Miller1058 Words   |  5 PagesThe Witch Hearings in The Crucible by Arthur Miller There are strong parallels between Arthur Millers The Crucible and the history it depicts and the reign of terror that the 1950s era of McCarthyism repeated. These two historical events are linked by several commonalities: a lack of intelligent discussion, public hysteria, threats, fear and finally, the presumption of guilt rather than innocence. Miller convincingly uses fiction and dialogue to recreate a very real moment in history, whichRead MoreThe Hands Of An Angry God1627 Words   |  7 Pagesand The Crucible Essay Two coarse yet uniquely fragile societies, three hundred years apart, devoured by individual ideologies that permeated belief systems, that blinded, deafened, and muted citizens, and that ultimately led to gruesome hysteria. â€Å"Sinners in the Hands of an Angry God†, written by Jonathan Edwards in the mid-1700’s, is a sermon directed to a Puritan congregation urging with orthodox fervor for transgressors to repent. Arthur Miller wrote the allegorical play The Crucible in 1953Read MoreThe Crucible By Arthur Miller1284 Words   |  6 Pagesevents to their own liking and prosperity. In â€Å"The Crucible,† written by Arthur Miller, characters in Salem are driven by self-promoting ulterior motives through righteous justification. Consistently, Salemites undermine others in effort to establish self-gain. This dissembling triggers a mass adherence for a selfish cause. Righteous justification for self-promoting ulterior economic or social gains are not only exposed and characterized by Arthur Miller, but are still relevant throughout modern societyRead MoreMccarthyism In The Crucible1743 Words   |  7 PagesIn Arthur Miller s powerful play The Crucible, written in 1953 as a allegory and metaphor for the McCarthy hearings on communism in America, the idea of conscience is greatly emphasized in many of the main characters. Arthur Miller wrote the play The Crucible in response to the red scare of the 1950’s, in which he was was condemned for disrespect disapproval of the United States Congress for being unsuccessful in naming numerous individuals who had attended meetings with him. In a bid to not

Audio Effects On Digital Signal Processing

Question: Describe about the Audio Effects On Digital Signal Processing? Answer: Introduction This paper shows the implementation of digital audio effects with DSP adapted algorithms in support of distinctive form of audio impressions like tremolo, 3- top echo, echo, chorus and vibrato. The chief influence of the research consists in the application of the software that can process the signals in real-time that is being received from an electric guitar using a sound card. Implementation The main aim of the first technique used is to make informed about the framework on which the outcomes of the algorithms are functional. The fundamental concept of the DSP explains it as discrete values or the sequence of the numbers. The DSP system pertains different form of algorithms on the input x (n) to attain the anticipated output y (n) (Hicsonmez, Sencar Avcibas, 2013). The rudimentary mathematical functions accomplished on the input are additions, multiplications and delays. The modelling and the effects of the audio effects are based on the schemes proposed by the time domain description and the frequency domain description. Though the main implementation was required in the software section as the implementation of the algorithms had raised one crucial problem, and that is the technique to have accessed the sound samples. It had been done with the help of DirectSound library that is a fragment of the Microsoft DX bundle. The application was tested using a guitar as of whe re the echo was seized using a piezoelectric device. The piezoelectric device was fastened to the body of the guitar and the audio card at the further side was capped into the microphone wire of the PC devoid of supplementary augmentation (Khalil Adib, 2014). The test instantly indicated out the dormancy amongst the input signal seized from the microphone and the outgoing signal jested on the loudspeakers. Results The use of DSP like FPGA processes parallel dispensation aptitudes that would be a benefit over the rudimentary DSP's. This parallel dispensation can deliver the new initiation of acoustic impressions. Introduction This research emphases on the expansion and the real-time execution of the countless acoustic consequences on an input signal audio (Apaydin, 2010). This technique will provide the sound engineers the capability to easily capture or configure various kinds of audio effects by just fluctuating the values of different kinds of Simulink blocks used. The constraints that are adjusting the quality of the transfer operate by the effects of which the technique is adjusted and fine-tuning has also been made possible in this approach. Implementation The DSP used in this paper implements the design of an input audio signal. It helps to broaden the flexibility of the structure by permitting the user to engage the system for several acoustic input system. This article in this way dispenses with 2 essential features of system plan obligatory for the processing of audio signal. Some for the fabrication of dissimilar acoustic special effects and secondly, is their apprehension on the hardware. The effort assumed here enfolds the exceeding two units. In this piece numeral audio signals, the input produced through an electric guitar fabricated common blueprints inside a meticulous acoustic signal later distinctive consequences had been executed on it (Lefvre Vincent, 2011). But as these results befell to be executed on an analog signal, one would have to confront the job of fabricating dissimilar kinds of basic filters. Also devising to face the challenge of a shrill signal-to-noise proportion that is a lot reduced in the situation of digital audio signals. Grounded on these features, the assortment of a digital signal processor, like that of C6713 DSK expended at this juncture, upholds applicable. Individually, the consequence are grounded in the opposing morals of the similar collection of constraints. This set of flexible constraints with limitations is ascertained for individual outcome to guarantee forthright operation for the operator. The C6713 DSK come up with its specific software entitled the CC Studio which it practises for its software design (Potchinkov, 2005). This software can be defined with proposals shaped in Simulink to execute them on the direct DSP through the software. It is preferable than partaking to establish separate algorithms in embedded C. Simulink prototypes of diverse results, rather than implementing it on the C6713 DSK in an actual present scenario in this method. Result The system developed due to the result of this research has been able to provide a very dynamic and unique environment for the engineers, as now they can experiment without the need of any extra filters. The GUI which is PC based also provides a long list of customization. Also the presence of a built in codec on the C6713 kit also allows the addition of other instruments like synthesizers. Introduction In this paper the execution of the reservation along with the echo sound effects by means of the TI's C6713 DSK (Erfani Siahpoush, 2009). These consequences have also been fabricated by Simulink. The virtual reality simulations are used to produce the DSP code for its implementation in real time. Implementation The process of the artificial reservation is one of a fascinating DSP applications used in the preparation of music. An ingenious lag in the First-in First-out (FIFO) backlog can be carried out expending a component barrier. Simple echo is known to be FIR retort but the reverberation effect is an IIR response that signifies echo executes no criticism, but reverberation compels reply. DSP agrees simulated echoes and reverberation to be enhanced through blend down to imitate numerous exemplary listen in settings. Echoes with stays of a few hundred milliseconds offer the notion of Basilica the same locales. Two approaches are expended to realise reverberation (Sarti, Zoelzer, Serra, Sandler Godsill, 2010). The first technique is by procurement of an impulse response of the physical chamber, afterwards convoluting with the key in signal. At this juncture, consequences can be decent, but estimation and loading obligations are extreme. The impulse response chain for 3-5 seconds is approximately 200k. In the second technique recirculating lines of delay are expended to generate a simulated impulse reaction that offer fewer reckoning and accommodation but complicated to acquire acceptable reverberation excellence. This document has expended the second technique for the execution. The foremost purpose of this essay is to devise simulations of Echo and Reverberation on behalf of the Texas Instruments C6000 lineage of DSP apparatuses by MATLAB and Simulink. Result Thenceforward modulate the current Simulink prototypical to proceed the prototypical in concurrence on the Texas Instruments C6713 DSK. The intention of digital sound results can be pragmatic to the DSP panel efficaciously. The degree of the yields fluctuates concurrently with Gain, delay and decay factor. These digital sound effects are expended in parallel presentations (Steinebach Dittmann, 2003). The input signal of audio consequence can be altered by expending a music instrument or voice as input. The precise feats in all single consequence present a suitable outcome. References Apaydin, G. (2010). Realization of reduced-delay finite impulse response filters for audio applications.Digital Signal Processing, 20(3), pp.620-629. Erfani, Y. and Siahpoush, S. (2009). Robust audio watermarking using improved TS echo hiding.Digital Signal Processing, 19(5), pp.809-814. Hicsonmez, S., Sencar, H. and Avcibas, I. (2013). Audio codec identification from coded and transcoded audios.Digital Signal Processing, 23(5), pp.1720-1730. Khalil, M. and Adib, A. (2014). Audio watermarking with high embedding capacity based on multiple access techniques.Digital Signal Processing, 34, pp.116-125. Lefvre, S. and Vincent, N. (2011). A two level strategy for audio segmentation.Digital Signal Processing, 21(2), pp.270-277. Potchinkov, A. (2005). Digital signal processing methods of global nonparametric frequency domain audio testing.Signal Processing, 85(6), pp.1225-1254. Sarti, A., Zoelzer, U., Serra, X., Sandler, M. and Godsill, S. (2010). Digital Audio Effects.EURASIP Journal on Advances in Signal Processing, 2010(1), p.459654. Steinebach, M. and Dittmann, J. (2003). Watermarking-Based Digital Audio Data Authentication.EURASIP Journal on Advances in Signal Processing, 2003(10), pp.1001-1015.

Advice To My Son by Peter Meinke Essay Example For Students

Advice To My Son by Peter Meinke Essay Over the past couple of weeks we have been studying readings that pertain to Innocence and Experience. The readings that I have chosen to best represent these concepts are Advice to My Son by Peter Meinke and Ex-Basketball Player by John Updike, both readings deal with the Innocence and Experience of life. In the first poem Advice to My Son the author is trying to put emphasize how the words written can be applied to life. Also how choices have an impact on our lifes journey and ultimately how these choices have shaped our being. How different options can have penalties and will eventually contribute to the course of ones life. The tone helps with the meaning and atmosphere. Then theme of the poems concentrates on the concept of choice but in two different aspects. Meinkes focus of the poem is to show the impact of our choices with adding advice. For instance he tells his son that the choice is there to marry a pretty girl after seeing how her mother. This is the experience part because if you know how the mother is then you definitely know how your wife will act because most women are a product of their mother. This is also a possible consequence you may deal with. So to sum this up the poem is giving guidance to the son that you will experience many things and every choice has consequences. Alark 2 This poem has the Innocence affect because the father is giving his son Tim advice on life. Usually when a parent is attempting to guide their children along it is a form of innocence no matter how rough or tough they may be. Because this love, and love has no intent to hurt or miss guide whoever it is aimed at.

Environmental issues in Asia

Harmonization of Geospatial Data Essay Example

Harmonization of Geospatial Data Essay Example Harmonization of Geospatial Data Essay Harmonization of Geospatial Data Essay Dry. Hafiz Seekers. 2013 Academic World Education Research Center. All rights reserved. Abstract Databases of digital spatial data present an integral part of the command and control systems in emergency systems (e. G. , the Integrated Emergency System, the Medical Rescue Service). Data for these databases does not necessarily have to come from a single source. They can be acquired from various spatial databases; they can possess different geometric, topological, or thematic properties that can be transferred into a particular database. The resulting database must be harmonicas in such a way that the user would be able to use it as a homogeneous database assessing unambiguously identified geometry, topology, and thematic information. The aim of the paper is to inform about a new project which proposes a general procedure of harmonistic spatial databases for the command and control systems and to create the mathematical models for that procedure. Keywords: Conformations, geographic data, harmonistic, mathematical modeling; * ADDRESS FOR CORRESPONDENCE: Sara Hookahs-Markova, Department of Mathematics and Physics, University of Defense, Conjunctiva 65, 66210 Born, Czech Republic, E-mail address: Taleteller, V. , Markova, H. , S. Arabians, M. Hofmann, A. Harmonistic of Spatial Data, Reproached Information Technology Computer Science. [Online]. 2013, 3, up 541-546. Available from: World-education-center. Org/ index. PH/P-lets 1 . : Present Situation in Knowledge of the Spatial Data Harmonistic Problems 1. 1 . Harmonistic of spatial data There are relatively vast territorially localized databases in the Czech Republic used in numerous branches. Basic databases are created by the government administration (the Czech Office for Surveying, Mapping and Caster CLC. KHZ and the Army of the Czech Republic CAR) and they are intended for activities associated with the functions of the state (Taleteller, Hookahs, Hofmann, Achromatic, 2009). These databases fully cover the territory of the Czech Republic, they are created according to the obligatory rules and they are continually updated. These rules are based on both the original national standards and the international standards, especially the Open Spatial Consortium (COG) recommendation in the Infrastructure for Spatial Information in Europe (INSPIRE) framework (in case of the CLC. KHZ and the Ministry of Agriculture) and the Defense Spatial Information Working Group (SWIG) standards (in case of the Ministry of Defense MOD). Apart from these basic databases, other databases especially thematic are created in the Czech Republic, for example databases of soil types or databases from the fields of geology, forestry, energy, landscape protection, leisure activities, etc. Both the government administration bodies and commercial organizations have responsibility for these databases. Harmonistic is addressed generally in the Czech technical standard CNN ISO 860, however, its real impact on the problems of digital spatial data is errantly not addressed satisfactorily neither on the national nor international levels. It is possible to use many of the above-mentioned databases as the source base for decision-making processes in the command and control systems of either the rescue service or the armed forces. Source data can be employed not only for a simple orientation in the terrain but also for solving tasks related to particular decisions such as large actions of the emergency service components, military threat to the country, prediction of the landscape changes during extreme weather conditions or industrial accidents and so on. There are many tasks where the source data are combined with each other and new data are created by applying mathematically defined procedures (Taleteller, Balsa, Racer, Hofmann, Hookahs-Markova, 2012),. Such systems may employ data coming from various sources. Data sources can form a part of the system or they can be attached to it only for the duration of a particular task. Nevertheless, the data must be harmonize either permanently or temporarily in such a way that a homogeneous database is established for a particular task or a particular solution. The properties of this database are then fully reflected in solving he supporting tasks serving for the decision-making processes. Those properties affect also the quality and reliability of the decisions. Many organizations are engaged in the process of data harmonistic and data the Multinational Spatial Copulation Program (MAGIC) project (http:// magic. HTML), Forerunner Institute for Computer Graphics (http:// wry. Stimulated. Eh/home. HTML), etc. 1. 2. Ways of solving harmonistic As the primary causes of the heterogeneity of spatial data the following issues are generally considered: the differences in definition of conceptual models being based n various historical and current standards; the interpretation of conceptual models for a particular territory and a particular situation; use of different coordinate systems and different map projections; applying different techniques for data editing and analysis (Arabians, 2009; Arabians Vela, 2010). The real harmonistic consists in connecting the conceptual models, I. E. N unifying definitions of objects and phenomena, their coding and unification of their geometric, topological, and thematic properties. For this, it is possible to use data dictionaries of the Thesaurus type. Unification of data 542 thin a homogeneous data environment is the next step in which the basic database is considered as reference and other data sources are being connected to it with respect to the given rules and procedures. The complete system of harmonistic and creation of a homogeneous database can be realized either ad hoc or with the help of prepared formalized tools or programs (Fighting et al. 2011; Ghana Godchild, 2002). Harmonistic process alters the properties of a final homogeneous database which is necessary to be considered when using this database, especially in decision- making and controlling processes. If the homogeneous database is used for spatial analysis as a base of decision-making processes then the analysis results are considerably influenced by these properties. Therefore, it is necessary to characterize these properties and to take them into account in the command and control process. 2. Project Principles, Goals and Methods 2. 1. Project principles The fundamental objective of the project is to design a complex system for harmonistic the heterogeneous spatial data obtained from various sources in a way that the homogeneous database is used in the command and control systems. The basic databases provided by state organizations (standard data sources) will be used as the primary sources. The data coming from the international projects such as INSPIRE, MAGIC, or Vamp will be considered as the secondary sources. Only the international data sources expected to form a significant part of input data will be used. The raw data provided by the remote sensing sensors including imagery acquired using non-metric cameras will be considered as supplementary sources. The connections geometric, topological, and thematic between all sources of data mathematical procedures so as to describe them unambiguously and to establish aroma procedures of data harmonistic. Also the inner characteristics of homogeneous data will be studied, especially their spatial and thematic accuracy and certainty, and further, the influence of these inner characteristics on reliability of decision-making if these decisions will be based on spatial analyses. . 2. Project goals The goal of the proposed project is to design a general procedure of harmonistic of spatial databases for command and control systems. The sub goals are the following: Analysis of properties of spatial data coming from existing resources with respect o their semantics, geometry, themes, structure and techniques of its formation. The analysis will cover both the standard products and the products of non-standard methods, such as oblique imagery acquired by remote sensing methods. 2. Analysis of influence of spatial data properties on the conceptual scheme of a reference database; semantic definition of stored features and phenomena; and their geometric, topological, and thematic properties. 3. Modernization of the above-mentioned influences and creation of mathematical models and their formalization in an appropriate environment so that the database loud be homogeneous for the use in the command and control systems. 4. Application of mathematical models for an assessment of quality of harmonicas and homogeneous database with respect to the typical tasks used in the command and control systems. 43 5. Research of a complex influence of the homogeneous database on solution of analytical spatial tasks in support of command and control, and also on reliability of 6. Verification of the proposed methods and models in dealing with spatial support of crisis management with a focus on cartographic visualization of a crisis situation angel; on optimization of rescue vehic les transportation both on routes and in the terrain; on visualization of evacuation procedures, etc. 2. 3. Project methods Necessary analysis of non-homogeneity sources in primary data will be performed in the first stage of the project. These will be especially sources operated by state authorities and organizations, and also sources used in accordance with international agreements and cooperation. Analysis of sources that may be obtained from cooperating organizations will follow. Geometric, topological, and semantic non- homogeneity will be examined within the analyses and their causes (e. G. Hysterical principles of data collection, geographic nature of objects and phenomena) will be determined. These effects are usually manifested in a different geometry of the database objects. Other effects will be examined, such as use of other conceptual models, other interpretation of accepted standards, etc. In the next stage, the ways of solving both geometric and semantic non-homogeneity will be sought. These ways will be modeled using mathematical tools, especially mathematical statistics, p robability, and fuzzy logic (Novo ¤k, 2006; Hookahs Creates, 2010; Food Atkinson, 2002). Mathematical modeling will be applied as an important tool in system modeling and simulation; analysis and forecasting of processes, phenomena, behavior and states in order to provide an appropriate working tool for simulation or for creating models of complex spatial systems with the help of fundamental spatial data. It is possible to use fuzzy logic in various real decision-making tasks in which the propositional or predicate logic would be insufficient (Hookahs-Markova, 2012). It allows assignment of membership to the sets having the range from O to 1 (including marginal values). Therefore it is possible to express the concepts such as partially, a little, almost, etc. This expression of a membership to a set which is only partial is often necessary in the domain of spatial data. When dealing with inhomogeneous, it is possible to consider an approach of probability and also a level of membership according to a particular data type (the function of a membership assigns a fuzzy value to vaguely defined sets and therefore it does not represent probability of a phenomenon). A combination of both approaches is possible (Taleteller, Hookahs-Markova, Hofmann, 2012). Subsequently, the aggregation function will be defined. It will allow integrating the individual layers of a inhomogeneous database into a final data layer. Data of related objects of the input layers of spatial data will be merged using a mathematical model and a specific value will be assigned to the resulting object using a function of several variables. The number of variables will correspond to the number of merged layers of spatial data (Burroughs Frank, 1996; Cries, 1993; Demonic Kill, 2004). Proposed mathematical models will be verified in pilot studies of selected typical tasks from a command and control domain of the components of the emergency services and armed forces of the Czech Republic. The typical tasks will be selected to characterize such activities of the abovementioned components that are considerably frequent. Project results will be employed as methodical instructions for their implementation within the command and control systems, especially in a domain of emergency services and in the command and control systems of the CAR. Another field of application of the project results is a domain of data standardization both at the national level and in the frame of the standardization processes of EX. and NATO. Proposed works on the project are aimed at increasing the efficiency of activities elated to the use of non-homogeneous data and information in the command and control systems so that the operational components have not only their proprietary databases but also relevant materials concerning the quality and reliability of data in use. Based on this information, they will be able to use these materials for their decisions and, alternatively, to correct these decisions appropriately. Works on a project will use methods for collection and collation of information, its analysis, proposal of initial hypothesis and mathematical models, testing of functionality of hypothesis and models using functional samples and functional models and methods. After this testing the particular procedures will be proposed and further verified in simulated environments of the command and control systems. Among other data, primarily the data provided by the CLC. KHZ and the MOD of the Czech Republic will be used. These data will be considered as reference. Further, data obtained from the international projects such as MAGIC or INSPIRE will be tested as well as data from the field of pedagogy, geology, climatology, forestry, etc. Aerial photographs acquired using both metric and metronomic cameras and satellite imagery will form a significant part of data sources. A special team will be created for the purpose of working on the project. Its members will come from the Department of military geography and meteorology and the Department of mathematics and physics of the Faculty of military technology of the University of Defense. 4. Characteristics of the Expected Project Results The expected project results will be particular mathematical models for evaluation of accuracy and reliability of spatial data and information, both the original and generated using combination of original data and data derived from analysis and ATA synthesis. Verification of the proposed models in the selected command and control system will represent another result of the project. After verifying, the models procedures used in their systems. This is the case of the CAR and also the components involved in supporting the emergency services of the Czech Republic. The main goal of this paper was to present to the readers our current project in its initial stage and our future intentions. The authors believe that the project will help to increase the efficiency of activities related to the use of non-homogeneous data ND information in the command and control systems in the Emergency Systems and Military Command and Control Systems.

Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 words

Marketing in Healthcare Industry - Term Paper Example A marketing manager should understand the objectives of the firm in general and come up with a corporate marketing strategy which should address the product, distribution channels and tactics to be used. A strategic marketing plan begins by coming up with a strategic business unit that is independent based on management, access to resources, competition, customers and positioning strategy. The major elements that one focuses on include identification of the enterprise, situation analysis, coming up with strategies and control establishment all in a strategic business unit. A marketing plan in most cases involves a description of the product on the basis of any distinctive features presented, a budget for carrying out the awareness which includes the adverts and promotional activities, pricing strategies which depend on the cost of production, market segmentation and a full description of business location. Strategic marketing should also focus on the business environment which firstl y will concentrate on the economic variable which will assess whether the economy is in recession or in expansion (Berkowitz, 2011). Secondly, strategy will analyses the impacts of technological on the speed, processes, production and market and try to include this in marketing plan. The third factor is political intervention which focuses on regulations, taxes, reporting requirements and how these influence marketing strategies. Another factor to consider is the social cultural factors which relates to the perceptions of a certain product in different cultural diversities. These are psychological factors that alter the demand patters and the market dynamics bringing about a change in the profits of a firm. Finally, the strategic marketing should focus on internal review process. This checks the management and information systems, competition, budgets, distribution channels, market plan, sales projections, cost analysis and an overall snapshot of the marketing plan. Before a consume r can come up with a purchase, various factors both internal and external influence the decision making process. A person can choose to purchase a product not because it is needed but because of a perception that it is useful. The consumer behavior is determined by internal factors such as feelings, tastes and preferences, while external factors relate to commercials, the marketing abilities of the firm or coupons reflecting the product. However, initial intent must be created before a consumer can make a purchase. The choice made will be influenced by the cost of the product and on evaluation or observation on the quality of the item in question (Berkowitz, 2011). A person may also choose to buy a product out of previous satisfaction on the use of the item. Companies may be interested to ensure that goods being produced for selling should not create cognitive dissonance on the part of the consumer which determines purchase value. The marketing strategy to be adopted by a normal bus iness enterprise is different from that to be used by a health care industry. This is because the target population is different. Whilst the business focused on the overall consumer, the health care focused on a limited class such as the aged, the sick and those in need of medical attention. In this case, their approach is narrowed on that business