Coca Cola Research Paper - 1398 Words

General Psychology 10143 Portfolio Assignment The government charged the Coca-Cola Company with marketing and selling a beverage that was injurious to health. They charged the company with producing a beverage that produced serious mental and motor deficits due to the use of synthetic caffeine. They also claimed that Coca-Cola was misbranded because its name implied that the product contained coca, yet it did not contain the whole coca leaf (because the cocaine was removed) and the name constituted a false and misleading design. The government hoped to prove that Coca-Cola caused cognitive, sensory and motor deficits and that Coca-Cola was adulterated because it’s caffeine content was an added†¦show more content†¦When the contract was prepared, it became infamous for being â€Å"The World’s Stupidest, Smartest Contract† ever. This contract would haunt Coca-Cola for over a hundred years. This is the moment when Coca-Cola virtually gave away the bottling rights to the world’s most famous beverage. For as long as Thomas and Whitehead fulfilled their end of the deal, it was a permanent contract and they could pass it on toShow MoreRelatedCoca Colas Business Performance1268 Words   |  6 Pagesntroduction The research is aims to exhibit Coca-Cola’s business performance through assessing the utility of chosen business models, which mainly are BCG model and a comparison model: Ansoff’s model, present the measurements that the company has implemented in practice. The following annotations define the underlying theories and background of the model. Furthermore the annotation also exemplifies the business movements of Coca-Cola and the measurements of organizational effectiveness based on theRead MoreMKT 421 Week 5 Individual Assignment Environmental Factors Paper1123 Words   |  5 Pagesenvironmental factors paper was Coca-Cola. This company’s major marketing decisions are impacted by environmental factors. This paper is intended to address the forecasts of high level global and domestic environmental factors that may impact the company’s marketing decisions and will also address the forecasts of technological change that will affect the organizations marketing decisions. An analysis of the influence of the Foreign Corrupt Practices Act will also be discussed. The paper will be concludedRead MoreIs Personalized Marketing The Future Of Customer Product1680 Words   |  7 Pagesmarketing the future of customer product strategy to improve customer loyalty for big brands? The purpose of this paper is to explain how marketer of big brand companies successfully adapted their strategies to meet the new types of customers’ expectations, through innovative ideas using the leading-edge social media and digital available tools. I will implicitly approach during this paper, the main notion of market segmentation through the customer’s analysis, branding, social media and digital marketingRead MoreFactors Affecting Short Term Memory1528 Words   |  6 Pagesconsecutive use (Walker and Hunter, 1978). However studies on animals are not reliable because animals have different physiologies and metabolisms to humans (Hackem and Redelmeier, 2006) so their reactions to various stimuli are different. Although, research-involving the consumption of alcohol in humans STM over a period of time (Cermak, Butters and Goodglass, 1971) is consistent with the findings from the studies conducted on rats. This can imply that humans STM can also be affected in a si milar wayRead MoreCoca Cola Value Alignment1449 Words   |  6 PagesValue Alignment Paper Tanisha Harrison, Starina Nelson, Elizabeth Velazquez, Jennifer Hoff BUS/ 475 Mr. Ramirez August 14, 2012 In today’s professional atmosphere, establishments hire a culturally diverse workforce to have a reasonable advantage over other companies. This modification allows an establishment to concentrate on the steps of life while generating goods, which reaches cultures. In other words, these modifications agreeRead MoreBRAND COMPARISON PAPER1359 Words   |  6 PagesBrand Comparison Paper Edwin Loeffler, Jessica Canaday, Mackenzie Damm, Cindy Berrios BRM/353 September 8, 2014 Bridget Peaco Brand Comparison Paper Introduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discussRead MoreCoca Cola1381 Words   |  6 Pagesat Jacksonville Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola bottling Company. The research is to be used to evaluate the environmental issues and work force diversity of Coca Cola, also strategies and recommendations on these issues will be explored. Introduction: Jacksonville Consulting LLC is a small firm located in JacksonvilleRead MoreSoft Drinks : An Organization s Vision, Mission, And People Strategies And Values1158 Words   |  5 PagesAbstract The primary subject matter of the research, analysis of Soft Drinks especially with the Coca-Cola Company is to ensure that the enterprise is studying the organization s vision, mission, and people strategies and values. The research leads to the purpose that is ongoing. It declares the drive according to Coca-Cola Company as a corporation and serves as the benchmark in opposition to the one that will consider the corporation’s actions and decisions. As people prefer to drink healthierRead MoreMarketing Plans: Analyzing the Product Success of Coca Cola1183 Words   |  5 PagesIntroduction Marketing planning is a key to either success or failure of products in marketing management. This paper analyzes the meaning of a market plan and how it has helped the product or services to be more successful and on the other side, how the market plan has made the product to become of great failure in most organizations. The paper will also analyze an overview of some movies considered to be a failure as well as, extrapolating the problems in studios plan, forecasting at the demandRead MorePorter s Five Forces Model Essay1602 Words   |  7 Pages2008). This paper will analyze the Cola Wars case study based on the PFF model, and the primary components of soft drink industry. At the end of this paper, some recommendations will be given to Coca-Cola company to enhance its position in the market. Soda Industry s Brief Based on Robinson (2016), in the 18th century (1767), the Englishman Doctor Joseph Priestley found out oxygen and then developed the carbonated drinks, which is known today as soft drinks. In the late of 1800, Coca-Cola brought its